We’ve been working with Credibility since 1991. Actually, I started to think about it as early as 1986.  Point is, we know it inside and out.  We know what it is, what causes it and what the results are. Here is our working definition:

Credibility is a combination of concepts:

Competence + Character + Consistency+Relevance. 

Together, they enable a belief in the minds of your target market that you understand their situation, have their best interest at heart, are an expert at solving their specific problems, and will do so without robbing them.

That definition is nteresting and important, but not implementable.  See how that definition contains nothing you can implement today? In practical terms, the first step to improve your Credibility is to improve your Likeability, and the first step in that is to learn how to read people.

Where can you go to learn that? Easy, look at our book Face Values. It is the most effective resource for business professionals wanting to improve likeability.

If you find this tid bit of wisdom interesting, you’ll find our books astounding! You can find them on the Shop page at: http://www.aboutpeople.com/

– Michael Lovas