What does selling have to do with credibility and/or likeability?  If you fail to gain credibility and likeability, you will likely NOT make any sales to that person.   Consider that all of your professional activities are actually efforts to become more likeable and prove your credibility.  Assuming that’s true, then what (specifically) are you doing to achieve those two trophies?  In your defense, most people are doing nothing.  That doesn’t eliminate the need, it just makes success easier for professionals who take this seriously!  What to do?  Learn the specific skills and tools that increase your credibility and likeability.  Learn how to use psychology more effectively in your presentations and marketing.  Get better.  Visit our book store: www.aboutpeople.com

– Michael Lovas