One of the things we learned when researching Likeability is that there are five basic truths. We refer to these as the Likeability Principles. They are:
- We like people who are similar to us in some way (Similarity)
- We like people who are familiar to us (Familiarity)
- We like people who like us (Reciprocity).
- We like people who are genuinely interested in us (Interest)
- We like people who are easy to like (i.e. demonstrate the qualities of likeability: empathetic, trustworthy, positive, non-judgemental, real).
Tags: Credibility, Likeability, Trust