Praise for Axis of Influence

"Read this book before your business associate, neighbor or significant other reads it.  In this informative and delightful read you will discover the hidden thought processes that operate inside the minds of the people you seek to influence and that seek to influence you. You will also gain the tools to improve the perception of your credibility and likeability - two essential elements to sustained success."
-- Eldon Taylor, Author of Choices and Illusions and Mind Programming

"Michael Lovas and Pam Holloway answer the question of how you can be seen as credible and just as important, likeable. Based on current social psychological research, you’ll find a reader-friendly book about one of the most important areas of influence. If you want to be seen as more credible, grab this book right now. It's the best on the subject there is."
-- Kevin Hogan, Author of The Psychology of Persuasion

"Axis of Influence is your field guide for how to be credible and likeable. Getting results in business and life depends on both. Lovas and Holloway give you the insight and the tools to put your best self forward.  Take it and use it!"
-- Daniel Grissom, Author of Step-Up - How to Win More and Lose Less

How do people decide if they like you or trust you?  Very few people can answer that question, but you can find the answers inside this amazing book!  Axis of Influence is a must-read for anyone who wants to influence, persuade or sell.
-- Steven Drozdeck, Author of The Trust Equation, The Mega Producers, and What They Don’t Teach You in Sales 101

Amazon Reviews

"A terrific book for anyone looking to improve their life- or their business"

"Michael and Pam get it! This is a great book that relates to all aspects of our lives - personal and professional. As the owner of a sales training company, people think the key to success is just getting people to like you. This is far from the truth. Think of American politics. How many presidents are liked? But how many are credibile? Those that are both are victorious. Those that are one or the other are neither. This is the message of Michael and Pam. Congratulations for a job well done."
-- Todd Natenberg, Author of I just got a job in sales! Now what?

"If you seek impact in business and relationships, this book is a great place to start."

"How these intangibles interact to effect people's perceptions remains a mystery to many. Michael Lovas and Pam Holloway explore these qualities. In Axis of Influence they reveal many of the lessons they have uncovered during their more than two decades of research into the pyschology of communications, business relationships and learning.

"If you seek impact in business and relationships, this book is a great place to start. It goes "under the hood" to reveal what goes on in people's minds as you first meet and begin to form subconscious decisions."
-- Craig L. Howe, "The Pointed Pundit"

"Well-researched. Highly readable. Very practical."

"Much has been written about credibility--but not more comprehensibly than Lovas and Holloway in this book. They have built upon the work of researchers such as Kouzes and Posner in their link between leadership and credibility and added one KEY factor to the equation: likeability.

"The authors' central message: Many credible people never find a ready audience for their work, and many likeable people never become credible. But marry the two characteristics--credibility and likeability--and you have a winning combination.

"Further, the authors take the ingredients of likeability and credibility and make them tangible--and marketable. In short, their book tells sales professionals, managers, and consultants how their language, appearance, personality, hallway reactions, and marketing materials all reflect these two characteristics."

-- Dianna Booher, Author of Voice of Authority

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